|Image by Robin Higgins from Pixabay.|
Can I really choose my clients?
I remember wondering whether I had any say on who my clients were. Especially as a freelancer in times of scarce work or uncertainty, we may feel as though turning away clients is a recipe for failure. Can a business turn away clients and still survive? Can a business afford not to pursue every available opportunity?
The answer was revealed to me while leading a sales team and learning about enterprise management. Yes! You can choose your clients. Yes! A business can survive even if it turns away clients. Yes! A business can indeed afford not to pursue every available opportunity, in fact, a business that only pursues opportunities that are aligned with their interest, values, etc. will be more successful than a business that chases after every opportunity.