Dynamic Equivalence Blog

Image by Robin Higgins from Pixabay. Can I really choose my clients ? I remember wondering whether I had any say on who my clients were. Especially as a freelancer in times of scarce work or uncertainty, we may feel as though turning away clients is a recipe for failure. Can a business turn away clients and still survive? Can a business afford not to pursue every available opportunity? The answer was revealed to me while leading a sales team and learning about enterprise management. Yes! You can choose your clients. Yes! A business can survive even if it turns away clients. Yes! A business can indeed afford not to pursue every available opportunity, in fact, a business that only pursues opportunities that are aligned with their interest, values, etc. will be more successful than a business that chases after every opportunity.    What is your business? The first step to choosing your clients is deciding what you are selling. What service(s) are you able to offer?  When you...

Pixabay image by Esa Niemela It was fate. My story with language services. I was 18, a soccer coach for my sisters under 12 girls’ team. After a soccer practice, one of the soccer moms, who was an interpreter, came up to me and said, “You should be an interpreter, your Spanish and English are great.” I looked at her funny, almost with disbelief and replied “You can get paid for that?!” I always thought it was something you did for family members or for a stranger in need when you noticed there was a language barrier, but never thought you could make it a career. Being so young, and with a laid-out plan to go to college, I did not give that opportunity much thought. After graduating from San Diego University and starting my career in Silicon Valley, like many others, I started working at various startup companies, working hand-in-hand with software engineers. Little did I know that this experience would come in handy when I left California for Texas 10 years ago. Reconnecting with the...