Dynamic Equivalence Blog

Photo by Felicia Buitenwerf on Unsplash   Who are you to your clients? This week, I was listening to Episode 56 of Troublesome Terps —I am a little behind on my podcasts — and the topic of how we represent ourselves and the effect that has on how our clients see us was brought up. Having recently touched on the topic of choosing our own clients , it felt fitting to continue the Know Your Market blog series for language professionals by touching on a very important topic: identifying your niche. What is a niche? "Honestly, it's whichever one of you can most easily imagine doing every day for the rest of your life."   Hanna Brooks Olsen, "Specialize or Diversify?" In relation to our profession specifically, our niche would be the specialties, modes, modalities, business practices, and combinations thereof that we are best suited for. Which begs the question: What makes us better suited for one over another?  Although I agree with Hanna in that our niche should b...

During 2020, humanity was challenged to do business in ways we had not imagined, and we had to do so in record time. Suddenly the in-person events we took for granted came to a halt. Businesses had to be nimble and adapt quickly, or become a statistic of the pandemic toll.  As client calls rang in to learn how we could help with simultaneous interpreting for their now online events, I knew conferences in 2020 and beyond were in for a wild ride. My thoughts and prayers went to conference organizers who have to offer simultaneous interpreting due to their multilingual target market.  Initially, Zoom seemed to be a likely choice. During the pandemic, Zoom catapulted to the spotlight and became one of the top communication mediums for businesses, schools, government and even individual consumers. It was the de facto choice explored during the pandemic as it offered simultaneous interpreting as an option in their technology stack for paid subscriptions. After exploring the remote s...